Background: Facing rising competitive pressure in the domestic stock market, Luyuan is advancing its "one body, two wings" strategy, positioning recreational two-wheelers and tricycles as core export categories. The company aims to leverage an overseas design firm to refine recreational mobility products tailored for European and American consumer markets, distinct from domestic township commuter models. Solution: Leveraging its liquid-cooled powertrain core technology, Luyuan launched joint development of recreational two-wheelers and tricycles with a BMW-affiliated design firm. Products target European and American family leisure, suburban camping trips, with optimized exterior styling, lithium-battery safety standards, and lighting/braking systems meeting EU regulations. China handles full-vehicle manufacturing while the overseas partner manages product validation and channel liaison. Results: Multiple rounds of prototype validation were completed. The recreational tricycle is positioned for European and American courtyards, short shopping trips, and camping — no longer a domestic cargo-tricycle positioning. The technology-licensing + joint-R&D export path was established, moving beyond low-price export and targeting the high-end overseas recreational mobility niche.
