South America · Large-Scale Shared Leisure E-Bike Operation in a Coastal Tourism City

Project Background: In a South American coastal tourism city, beaches, historic districts, food markets and homestays are scattered. Tourists rely on taxis and walking, which are costly and inflexible. A large fuel-motorcycle fleet creates noise and emissions that hurt tourism experience and the urban environment. The local government encourages low-carbon micro-mobility and hopes to introduce shared leisure e-bikes for tourist roaming and resident short-distance leisure while easing congestion and pollution.

The region is hot and rainy with some hilly roads, demanding strong waterproofing, range and climbing capability. Local operators also lack mature shared-bike experience, requiring a complete vehicle-plus-software-plus-operations solution to avoid heavy-asset investment and operational-control risks.

Solution: Operators introduced Chinese leisure e-assist two-wheelers that prioritize ride comfort and durability over top speed. Electrical control, motors and wiring harnesses received comprehensive waterproof and moisture-proof treatment for the coastal humid, rainy climate. Large-capacity long-range batteries support multiple short rides per day, with optimized assist output for slopes.

Multiple geo-fenced parking zones were set up in urban areas, parks and seaside greenways to standardize return and parking. A unified APP supports billing and short-duration leisure ride packages to simplify tourist use. Operators cooperated with the local government to set deployment quotas and operation-assessment indicators for service stability, while reserving expansion space to later introduce leisure electric tricycles for family multi-person travel.

Results: Within weeks of launch, the service accumulated a large number of registered users and ride orders, with noticeably reduced per-trip time and improved tourist roaming experience and city green image. Geo-fencing effectively controlled random parking, vehicle availability stayed high, and operators achieved a better payback period than fuel-motorcycle schemes. The model validates the feasibility of shared leisure e-bikes in Latin American coastal cities and lays a foundation for extending into family multi-person mobility.